Client
Access Sentry

Opportunity
Create a new logo, business card, and letterhead for Access Sentry, a veteran-owned security software firm. In a conservative-leaning industry rife with visual cliches, the mark must convey veteran ownership, trust and security, while differentiating itself from competitors as the industry's leader of the pack.

Solution
To reach a more conservative audience, I chose muted but dignified colors, and a clean, unpretentious typeface that. together, had just enough style to communicate the company's modern, cutting edge technology and industry leadership. The shape was inspired both by military insignia and a Roman sentry's helmet. The spear and stars finish the mark off by further communicating strength, trust, safety, and reinforcing the veteran ownership.

Role
Designer

This work was completed as a concept to a rebranding exploration. The client eventually decided not to rebrand.