Create a non-traditional greeting card to deliver a delicate message. The goal of the card is to communicate a message that requires the audience to thoughtfully consider it, and may require time to digest. The target audience uniquely values honesty, authenticity, and doesn’t respond to feeling manipulated. Ultimately, the goal is to inform.

I designed this to have a more conservative feel to support the message, and avoided using elements that would appeal to the audience’s personal taste. This avoids the risk of the audience perceiving any kind of manipulation or dishonesty, and keeps the focus on the message. Because of the creative use of typography, an elegant color scheme, and a message crafted with honest humility, the recipient of this card responded with appreciation for both the message and the person delivering it.

Designer, copywriter