Above: Print ads

Above: Mobile banner ads

Opportunity
Create an campaign that aims to raise awareness about Campbell’s Nutrition among individuals and families who value healthy living, clean eating, and the environment. The target group may be shopping at other local grocers or large chains, such as Wal-Mart or Whole Foods.

Solution
Campbell’s sells food that is fresh and simple, not clogged with unnecessary ingredients. By using photos of a single, un-peeled carrot, and a small variety of fresh veggies, the design is kept simple and clean, just like the food one can find at Campbell’s. A clear hierarchy is established, and as a result, each of these concepts clearly delivers the message: Campbell’s nutrition is the perfect place to buy groceries for Iowans who care about clean, healthy eating.

Role
Designer, photographer (carrot and veggie images), copywriter, Campbell's logo designed by John Sayles