How You Can Benefit From a Personal Brand (Even If You Don't Have A Company)

It’s kind of a buzzword these days, isn’t it? it might not be as big as a buzzword as social distancing, but I’m sure you’ve heard the term. If you’ve done any research, you may have a visual definition of what it is: someone has made a “logo” or fancy visuals with their name. That’s part of it, but it’s a little more.

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The Power of a Good Creative Brief

Hiring a designer should be very little work on your part, right? Right. Clients tend to have little interest in being heavily involved in the design process. They are busy people and have work to do and companies to run. They’ve hired a designer so they can avoid doing extra work. So why the hassle of a creative brief, and is it really necessary?

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Why Cheap Design Sites Are Usually Bad News

We’ve all seen ads on social media for “$5 logos.” Fiverr and Logotournament are just two of them but they are everywhere. As designers and especially creative entrepreneurs just starting out, it can be extremely tempting to participate in these kind of gigs through companies commonly known as logo mills. As unsuspecting business owners, it can be equally tempting to get a logo, for little more than your morning joe. Seems harmless, right? You get a cheap logo, a designer gets work. What could possibly be wrong? Well, let me tell you.

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